Choose meaning.

Expensive, well-designed nonsense is all around us. We  build something different with you, a brand story — a Master Story — that changes your culture and powers everything you say and do.

We use narrative to build your brand and strategy. Our workshops show you how to change your organization, our consulting sharpens your leadership, and our speeches inspire action.

We don’t lead sessions and focus groups that result in banal taglines or a mission-vision-values map of clichés. We’ve invented a research process that builds focus, discipline, and meaning through narrative.