We’ve built our lives around story and this simple premise: people and organizations who invest in building, understanding and bringing to life their own story will be far more successful than those who don’t.
Story is more than marketing and deeper than strategy. It’s a potent – and practical – asset. It’s a clear, truthful and emotional foundation that will inform your organization’s vision, aspirations, brand, and the important decisions you make every day.
No matter what business you’re in, you’re in the story business.