Master Story Process

Our invention, and how we can help

We didn’t launch a company because we needed jobs. We launched it to solve a mystery.

Some of our favourite organizations and cities resorted to cold and confusing clichés, random strategies, inscrutable decisions. They “re-branded” every few years, looked and sounded like everyone else, chased fads, and wasted time and energy responding to crises.

Yet people in other organizations and cities acted, created, and communicated with confidence. They were focused. They were clear and disciplined, human and inviting. 

Why? How?

We investigated companies, places, and people around the world and discovered the most successful ones have something in common... a master story.

We investigated companies, places, and people around the world and discovered the most successful ones have something in common. They have what we call a master story. 

Traditional management consultants and advertising agencies earn money from tactics instead of focusing on this simple, fundamental difference between success and mediocrity. 

Story Engine isn’t for everyone. But we knew there was room for a new sort of partner and a more powerful way to help.

We created a process to research, create, share, and enact your master story. We show you how it’s the foundation for a marketing plan, an advertising campaign, recruitment tools, a strategic plan. If you need a new logo or a new website, new customers, a cultural shift, an HR policy, or a compelling way to raise your series-A round of funding we show you how to start with a master story. 

Your master story is your core. It is the reason you exist, the problem you were born to solve, the fascinating choices you make, and the powerful result of all your work. 

We help you build this asset and we help you bring it to life.